Hi, I’m Michael. AI Implementation & Automation Specialist.
Your tools, set up rightand working together.
CRMs, integrations, automations and AI chat, tested before launch and handed over with docs your team can follow. Implementation Specialist at Highspring, based in Davao City, Philippines.
How I work, in three layers
CRMs and SaaS tools configured from scratch, checked against a QA list before launch, then documented and walked through with the people who use them.
GoHighLevelA2P 10DLCWebflowQA and docs
Right now
- CRM setups, GoHighLevel, A2P 10DLC and Webflow
- Internal tools, React and Supabase
- AI chat, set up for a clinic
Tools I use most days
- GoHighLevel
- Zapier
- Make
- Claude Code
- Codex
- React
- TypeScript
- Supabase
- Google BigQuery
- Webflow
- WordPress
- Shopify
- Google Apps Script
01 / Work
Recent work
Systems I set up and built end to end, and two client sites. Each case study covers the problem, what I set up and how I handed it over.
02 / Playground
Try it yourself.
Small working copies of things I’ve built. Switch roles, push a lead through a workflow, send a request, or chat with a receptionist bot. Nothing here is real data.
Portal access
Pick a job and see which apps that person gets.
Everyone signs in to the same app, but each person only sees what their job needs. These people are made up.
View as
Related work: SERVPRO portalRuns jobs end to end and signs off on quality.
Made-up people · no real company data
03 / Live sites
38 live sites.
Client websites, stores and funnels I’ve built on WordPress, Shopify and GoHighLevel. Each one scrolls through the full page, then moves to the next.
BAMS
04 / What I do
Set up, connected, handed over.
Most of my work is getting the tools a business already pays for to do what the team needs. When something’s missing, I build it.
- Set it up
- Connect it
- Fill the gaps
Set it up
Implementation & integrations
I set up SaaS tools and connect them to your other systems through APIs and webhooks, then test every workflow before launch.
- SaaS setup from scratch
- APIs and webhooks
- Every workflow tested before launch
Connect it
CRM, automation and AI
Pipelines, calendars, forms and follow-ups wired together so leads don’t sit in an inbox, plus AI chat on your website for the common questions.
- GoHighLevel set up properly
- Texts from a registered A2P number
- AI chat on your website
Fill the gaps
Internal tools
When a team has outgrown spreadsheets and group chats, I build the portal or dashboard they actually need.
- Built in React and Supabase
- On top of the data you already have
- Access set by role
Fill the gaps
Websites and online stores
Webflow, WordPress and Shopify sites, usually connected to the CRM behind them.
- Webflow, WordPress or Shopify
- Forms that feed your CRM
- Shopify themes in Liquid
How I work
Every job runs the same way. Each part gets tested before it goes live, and your team knows how to use it when I hand it over.
- 01
Talk it through
We go over how your team works today and what needs fixing, before anything gets built.
Current tools · Pain points · Scope
- 02
Set up and test
I build it one piece at a time and test each part with dummy leads before it goes live.
Setup · Integrations · QA list · Dummy leads
- 03
Hand it over
When it’s done I walk your team through it and leave written docs. I’m around for changes after.
Walkthrough per role · Documentation · Changes after
A few GoHighLevel workflows I’ve built for clients
Scroll sideways · click to enlarge
Industries so far: e-commerce, construction, restoration, medical and wellness, security, fashion, jewelry, events, coaching, gyms and digital marketing.
05 / Clients
In their own words.
Video feedback from two clients I’ve built for, and a note from a copywriter I worked with.
“Michael is responsive, understands my business and takes my ideas to turn them into something even better.”
“Working with Michael was a genuinely good experience. His grasp of web development stood out from day one.”
Michael doesn't stop until the result is right. Professional, thorough, and easy to recommend to anyone looking for a developer.
06 / About
Four years of making tools work.
I started out coding custom web apps at a digital marketing agency, then spent a few years on WordPress, Shopify and GoHighLevel for small businesses. Somewhere along the way, setting systems up and automating them became most of the job. Now I do that full time at Highspring, and freelance on internal apps for a SERVPRO franchise group.
I test before launch, document what I set up, and walk the people who use it through it.
Jun 2026 to now
Implementation Specialist (CRM Specialist)
Highspring Managed Services Asia Inc.Full-time · Remote
I build GoHighLevel sub-accounts from scratch for a fitness-tech client, with a Webflow site for each one, handle A2P 10DLC registration and carrier rejections, run pre-launch QA, and manage migrations, snapshots and number porting.
Feb 2024 to now
Freelance Full Stack Developer & AI Automation Developer
Self-employedRemote
For a SERVPRO franchise group I build and maintain their internal platform, KAM Companion and Request Center in React, TypeScript and Supabase. I also set up AI chat for a medical clinic, GoHighLevel CRMs, and WordPress and Shopify sites.
Mar 2025 to Jun 2026
Web Developer & Automations Specialist
Paramount Construction
Ran their WordPress sites, hosting and SSL, and sent form leads straight into Acculynx with Zapier and webhooks.
Aug 2022 to Jan 2024
Full Stack Developer
Infinity Hub Digital Marketing
Built custom web apps and handled projects end to end, from the first client call to deployment and upkeep.
07 / FAQ
Before you write.
The questions people usually ask first. Anything else, put it in your message.
01What do you do?
I implement and automate business systems, and build the apps around them. That means CRMs like GoHighLevel set up properly, tools connected with Zapier, Make and webhooks, AI chat on your website, and internal apps in React and Supabase when nothing off the shelf fits.
02How fast can you start?
It depends on what I am working on at the time. Tell me your timeline when you write, and I will tell you straight away whether I can meet it.
03Where are you based?
Davao City, Philippines (GMT+8). My hours are flexible: I work US, UK or AU time.
04Full-time, part-time or freelance?
Full-time or part-time roles, and freelance work alongside them. I work remotely, with flexible hours on US, UK or AU time.
05What happens after I write?
Usually we talk it through first. Then I build it one piece at a time and test each part with dummy leads before it goes live. When it is done I walk your team through it, and I am around for changes after.
08 / Contact
What does your team still do by hand every week?
Tell me about it. Usually we talk it through first, then I build it one piece at a time and test each part with dummy leads before it goes live. When it’s done I walk your team through it, and I’m around for changes after.